New Balance 740

Originally introduced in 1985, the New Balance 740, also known as the "James Worthy" shoe, was designed specifically for basketball. Known for its ultimate comfort and support, the New Balance 740 featured a high-top design for enhanced ankle support, making it the perfect sneaker for B-ball players. Crafted from leather and synthetic materials, the New Balance 740 was also equipped with advanced cushioning and support tech, that were seen as groundbreaking techniques at the time. Since its introduction in '85, the New Balance 740 has gone on to become one of the Boston Brand's most coveted styles, paving the way for New Balance to continue developing basketball shoes, becoming one of the sports footwear markets.