PUMA

PUMA has always done things a little differently. Founded by Rudolf “Rudi” Dassler in 1948 after splitting from his brother Adi, the brand quickly built its identity through football boots, track spikes and performance innovation before eventually creating icons like the Suede and Clyde along the way.

That mix of sport, style and experimentation still runs through the line-up today. From the Speedcat and H-Street to the Mostro and newer silhouettes pushing things in stranger directions - PUMA continues to thrive slightly outside the expected.

From archive-inspired runners and terrace favourites to playful collaborations and low-profile shapes: these are the PUMA pairs we genuinely find interesting right now - silhouettes with a bit more personality than your average sneaker rotation.