Air Jordan 11 Retro "Gamma" - Class of 2025

As the year comes to a close, we return to a Jordan classic - The Air Jordan 11 - an iconic silhouette that continues to bridge lifestyle and basketball culture with effortless influence. Ending 2025 with this release feels intentional, a nod to a legacy that has shaped generations and continues to pulse through the streets of Paris. To mark the moment, we spotlight a group of individuals whose presence, creativity, and commitment to community define the city today: our Class of 2025.

The campaign unfolds through a series of portraits, and a lookbook crafted with a poetic sensibility, capturing intimate moments with talents who embody the rhythm of their culture. The visuals blend the personal with the iconic, revealing the authenticity and ambition at the heart of this Parisian collective.

The Class of 2025 is represented by local voices who each move culture forward in their own way. Marvell, a creative leader with an innate gift for skate, storytelling and connection. Timmy, whose music and art reverberate across the city, infusing the narrative with rhythm, style, and soul. Adrien, the visionary behind Power Up, channels the spirit of sport and lifestyle in Paris, grounded in our foundation of basketball. And Estelle, model and creative, brings the pulse of youth culture to the campaign.

Together, they shape a portrait of contemporary Paris—dynamic, expressive, and united through community.

Extending this storytelling into a physical space, the campaign moves beyond digital with an intimate activation at SNS Paris. For one evening, the retail space transforms into a curated exhibition, presenting the visual narrative and welcoming guests with catering and coffee as they immerse themselves in the experience.

More than a product moment, it becomes a gathering, a celebration of the year’s close and a tribute to the communities that continually shape our culture.

A Jordan classic, a city in motion, and a class of leaders defining what comes next.