This year, New Balance’s iconic 574 silhouette turns 30 years old. To celebrate this anniversary the American shoe manufacturer brings back four iconic collaboration colorways from its archives and adapts them to the 574 design. One of these four colourways we see returning is the classic Sneakersnstuff 577GPI that was first released back in 2007.

In 2007 Sneakersnstuff released their second New Balance project with Erik and Peter, the founders of SNS, designing a colorway each of the New Balance 577. Both executions were very well received by sneakerheads and immediately sold out. Erik’s idea behind his 577GPI was pretty straightforward: work with earth colors on the outside and add a pop color on the inside. It was all put together and made in England in New Balance’s legendary Flimby factory that still exists to this day.

Now, 11 years after this collaboration and 30 years after the 574 was released for the first time, Sneakersnstuff and New Balance went through their favorites from past projects and picked Erik’s 577GPI design and recreated it on a 574 - to be part of the limited New Balance classic 574 Iconic Collaborations pack.

For the release of the Sneakersnstuff x New Balance ML574SNS we worked together with Parisian artist Yué Wu for an exclusive hoodie that will be released alongside the shoes.

The Sneakersnstuff x New Balance ML574SNS online raffle will start February 26th at

Photography: Louise Carrasco, Artist: Yué Wu