”The idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility.” If you read this and later cop a pair of Veja’s, you will know that the French footwear company is on the right track. VEJA is a maverick. The creation of VEJA, in 2005, happened during the Internet bubble, so while everyone was working for Internet companies, the two founders kicked off their own footwear brand with a sustainable approach, made in the state of Rio Grande do Sul in southern Brazil. Workers are well-compensated and live in normal conditions. From the design to the production, everything has to be done by the rules of keeping our earth clean and healthy. Veja is now available at SNS; check it out here.