The North Face

Right before the Summer of Love in San Francisco`s burgeoning North Beach a mountaineering specialist store opened its doors that would change the outdoor- apparel and equipment world forever. A place where people from all backgrounds met, to slake the thirst for unfettered adventure in a city known for its countermovement free-thinking spirit, headbands, and colorful batik clothing. Today The North Face is one of the biggest outdoor clothing suppliers.