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With Nike giving people the chance to design their own sneaker, free from boundaries and full of creativity, shows that the Portlandians have understood, that working with the community is a chance to connect through a meta-level that isn’t easy to reach. Their latest “On Air” campaign includes six individuals, which were given the chance to recreate their favorite sneakers, paying homage to their cities. The Nike Air Max 97 On Air was designed by Jasmine Lasode, an ode to London’s summer and her first date that she spent on Primrose Hill.
- Nike Air Max 97 “London Summer of Love” by Jasmine Lasode
- “Air 24/7” tongue tag
- Textile and leather upper
- Multi-colored Visible Air unit
- Rubber outsole
- Article no.
- White/Hyper Violet/Volt
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