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After Nike released Michael Jordan`s first two signature shoes both designed by Peter Moore, it was architect turned-sneaker-designer Tinker Hatfield`s turn to start working on the 3rd instalment. As MJ looked for a more lightweight basketball shoe with better durability, they decided to go Mid top with the Air Jordan 3. The sole featured a visible Air unit making it the first Jordan to incorporate that feature. It was further a great marketing strategy that made the shoe iconic, featuring Spike Lee as “Mars Blackmon” and MJ himself as well the obvious first NBA MVP award, Defensive Player of the Year honors, and another Slam Dunk trophy.
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- Black/White/Gum Medium Brown
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