Reebok DMX Run 10 x Sneakersnstuff


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Inspired by the color scheme of the first Sneakersnstuff store in Stockholm, which opened doors in 1999, Sneakersnstuff celebrates the heritage and symbiosis between the store and the launch years of the shoe with this partnership sneaker. Key features of the sneaker include the custom photo insole; a throwback image of the founder’s from the brand’s inception. The significance of the sneaker also echoes throughout the sneaker as details stem from the personal growth of founders Erik Fagerlind and Peter Jansson.

This running shoe (DMX Run 10, 1997) was the result of eight years if DMX technology. In the summer of 1997, Reebok revealed the DMX Series 2000 technology, in the now-famous DMX Run 10 shoe. The technology was a hollow blow molded TPU component made up of a series of 10 interconnected air chambers (pods) located between the midsole and the outsole. The air inside the pods moved in reaction to the motion of the wearer’s stride with the heel-strike forcing air to the forefoot, and forefoot contact is pushing it back. The name DMX Series 2000 was changed to DMX10 by the summer of 1998. The streamlined and sleek look of the upper of the shoe is indicative of other 1997 shoes, highlighting the ideas of the ease and speed.


- Reebok DMX Run 10 x Sneakersnstuff

- Nubuck & mesh upper

- EVA foam midsole

- Rubber outsole