adidas by Pharrell Williams Pharrell Williams HU Holi NMD MC

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In times of celebrating the beginning of spring and the festivities around the Holi festivities in India, Pharrell Williams and adidas intensify their partnership with a full Holi collection including the “Powder Dye” pack of three adidas HU Holi NMD MC accompanied by the already released ”Blank Canvas” pair. During these festivities, the tradition of throwing colored powder at each other derives from a love story around Radha and Krishna. With the ”Pink Glow” pair of the ”Powder Dye” Pack Pharrell celebrates the annual festival of colors by giving the sought after model a special multicolored look that is achieved by a special powder dying procedure. The pair comes equipped with adidas` signature BOOST technology and a multicolored breathable knit upper with English and Hindi writing on each of the shoe. Stability is ensured through a TPU midfoot cage with an added sock-like construction and a trail outsole for better grip.

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