The hype was real when we released our collaboration earlier this year with our friends from Social Status as part of the adidas Consortium Sneaker Exchange program. Only a few people know that the upcoming adidas Consortium UltraBOOST Lux is in fact a Bonus Track of the UltraBOOST by Sneakersnstuff and Social Status. Designing a shoe for adidas is a huge privilege for us and it involves more steps that you could imagine. From mind mapping ideas around the theme of the shoe to the colorway and material searches, everything is constantly evolving.
This adidas Consortium UltraBOOST Lux is the result of such process.