This Air Max 1 Premium sports an all-white premium leather upper with the Nike jewel Swoosh, just a bit smaller than the regular Swoosh but with a luxurious vibe to it. The leather is all around premium soft leather with white fabric lining insight and, you guessed it, a white midsole. Finally, this Nike Air Max Premium features a black rubber outsole, making this shoe almost impossible to wear during winter, but then, it’s easy to clean, so go for this classic silhouette, nothing you could go wrong with.
Former NASA engineer Frank Rudy developed the Air technology filling urethane pouches with gas, but it wasn’t until 1987 that the Air bubble became visible, even though Nike started to use the Air technology by 1978`s in its Nike Air Tailwind, they never turned it inside-out. 9 years later the Air Max 87 (later Nike Air Max 1) was born, and everything changed. All this wouldn’t have happened if Nike designer Tinker Hatfield wouldn’t have gone on a trip to Paris to get inspired by the Centre Georges Pompidou, a building that takes all its functionality and structural elements and places it on the outside. The first time the Air Max was released it was part of the Air Pack, alongside the Air Trainer 1, Air Sock, Air Revolution and Air Safari. What started as a big risk for Nike by revealing the Air-cushioned sole is now unimaginable with many different models following that simple rule.