adidas EQT

In 1991 adidas Equipment aka EQT was born. The idea of adidas Equipment was clear and straight forward, purpose! Every shoe needs a purpose. Every part in the shoe has a purpose to make the ride smoother. From sneakers to apparel, if it says EQT, it comes with and for a specific function. To underline the new approach by adidas, the EQT logo was established and a new baby was born. “We called it equipment because the word equipment is sort of a no bullshit word. You don’t have a piece of equipment to have fun with, you have a piece of equipment to do something with.” Peter Moore, Creative Director of the Original EQT.


adidas EQT Support       adidas EQT Basketball       adidas EQT Racing       adidas EQT Support ADV       adidas EQT Support Mid ADV       adidas EQT Running      

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