When news broke that musician, Kanye West would join adidas
the brand with the three stripes in 2015, not only the sneaker - but also the fashion world took a deep breath. What we knew before as “Sneaker Hype” was now outdated. Nothing should be the same anymore. What has been a new silhouette in 2015 is now one of the most recognizable designs in sneaker history. Using the already new boost™ technology and twisting it to something never seen before made the adidas YEEZY Boost line an instant classic. But Kanye wouldn’t be Kanye if he would stop now, he keeps creating new models, from low top models like the YEEZY Boost 350s to high top YEEZY Boost 750s and even the YEEZY 950 winter boots are part of the line.