The truly iconic Stan Smith, first issued in 1971 has achieved the height of fashion influence. Since the shoe's reissue in 2014 after two years off the shelves, its popularity and fashion significance have reached icon status. Its popularity back in the day was helped by the fact US tennis player Stan Smith was ranked number one in the world. The likes of designers Raf Simons, Yohji Yamamoto and Jeremy Scott have all put their make on the classic sneaker over the years. It is safe to say that the adidas Originals Stan Smith is not going out of fashion any time soon.
The Gazelle is undoubtedly one of the most famous and iconic shoes ever produced by adidas and has a long history dating back to the middle 60s. Although the shoe may be viewed as relatively simplistic in a contemporary sense, its unassuming and clean looking silhouette has endeared it to its many fans ever since and ensured it has been in pretty much continuous production for 50 years. The Gazelle’s importance within popular culture is significant from Acid jazz clubs, hip-hop and Cool Britannia to Madonna, Ministry of Sound and the Gallaghers. Timeless.
The Samba first debuted back in the 1950s and is the oldest adidas shoe in continuous production. Originally intended as a football boot. It was the Samba's inadvertent attribute of style that would grant it immortality. With its low profile and white-on-black contrast, the Samba was cool enough to wear off the pitch. At first, only footballers knew this, but it didn't take long for everyone else to find out. Did you know that the iconic three stripes were originally intended for support? The Germans have always been praised for their functional design skills.
Run D.M.C. ‘My Adidas’, no laces, hip hop culture, the number one sneaker in the US, shell toes. The first basketball shoe to feature an all leather upper. When it comes to icons the Superstar is arguable one of the most iconic sneakers of all time. The 80’s would not have been the same without it.