Sneakersnstuff are proud to present their latest SMU project with adidas Originals – the Datamosh Pack. The pack consists of two loud colorways of the NMD_R1 Primeknit. The upper is inspired by datamoshing, a process of manipulating the data of media files in order to achieve visual or auditory effects when the files is decoded. Sneakersnstuff have linked up with UK grime legend D Double E and rising star Elf Kid to activate the campaign. The video was shot in London by Tim & Barry with an exclusive soundtrack provided by Dullah Beatz.

On the 9th of May Sneakersnstuff and Just Jam hosted an online release party that featured live performances by D Double E and friends. Check it out below and on the Sneakersnstuff’s Facebook page.

The adidas Originals Datamosh Pack is an exclusive SMU to Sneakersnstuff and drops May 12th at all Sneakersnstuff locations and Online 17th May (Read more here) .

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