Ok, we hear you. You are not excited to sit in front of your screen and refresh the site all day Saturday. And yes – even if you did, you would most likely not get a pair anyway. That is just how it is right now. I am not saying I think it is right. I am just saying that is how it is. Most of you will take the L.

adidas Yeezy Boost 350 v2

Ok, we hear you. You are not excited to sit in front of your screen and refresh the site all day Saturday. And yes – even if you did, you would most likely not get a pair anyway. That is just how it is right now. I am not saying I think it is right. I am just saying that is how it is. Most of you will take the L. And you will see them resell for two or three times as much or more. I mean, if you invest in something that you could get a 300% return on the next day – of course people will try their best to do that. It is just the nature of things.

And, to be transparent – when it comes to Bots… People really hate bots. We do to. But in fact, we are blocking all bots we can identify. We are actually even blocking bot-like behavior. Not only on user level. But on IP level, IP-range level and unique computer level. And the combinations of all of that. So we block a lot of bots. But there are constantly new bots popping up. So if someone is saying that they are blocking all bots they are lying. They are blocking all bots they are aware of. And so are we.

But that takes a lot of time and effort. And for the past 6 months we have tried a number of different solutions. And I think we have a good one coming, but unfortunately that solution was not ready this week.

To release them at a random time, and on a random place online – that truly takes away of a lot of bot-like traffic. But it is also requiring a lot of time and effort from all of you. And I don’t feel it is right to ask you do spend hours in front of your screen and refresh, refresh, refresh – because we will not have pairs for everyone. We will not even have enough pairs for 1% of the need – even though I can say that we have more if this release than we have had on the previous releases. But it is still not enough to meet the demand.

So, we will play this a bit different. It doesn’t change how many shoes we have to sell. But hopefully you will feel that this is a fairer solution.

We will give those of you that wants the chance (note – this is just a chance to be able to buy them) to sign up to get more information.

So – on the 27th of April – we will open the registration at 15.00 Central European Time (if you don’t know how to find out what time that is in your local time zone – you should probably not sign up for this release anyway…). It will be open for 1 hour, and 1 hour only – meaning that it will close at 16.00. You can only register once. We will erase all double enterings. You have to be a member on our website, or you will be erased.

Those of you that have entered will get further instructions on how to still get the chance to be able to buy. The rest of you will have to try your luck elsewhere.

So – be prepared – we will open the registration tomorrow. You will find information here on how to find the registration.

All the best. Good luck. Take care of each other. Hug a friend. Be nice. Spread love.

Thank you,
Erik & the SNS family

Registration closed
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