Introducing New Balance 247

The brand new, lifestyle silhouette is steeped in New Balance heritage. The unit upper combines modern materials, coupled with design elements from iconic New Balance models. The 998 inspired midsole 'Revlite' addition gives exceptional lightweight comfort. Where design details such as the 576 inspired collar strap and 1300 throat pattern keep the 247 truly in the New Balance family. Additional new elements such as the new performance inspired outsole and booty construction add to the comfort levels and the saddle strap increase support and elevate the contemporary look.

To launch the new model from New Balance we teamed up with our international stores to showcase each model across London, Paris and Berlin. Starting with a wake up call in London, lunch in Paris and partying in Berlin. Check out the video below to experience 24 hours in the life of Sneakersnstuff embodying everything the New Balance 247 stands for.

The New Balance 247 "Luxe Pack" is available online and in our stores in Stockholm, Paris, London and Berlin the 7th of January.

To kick off the launch of the 247 we present the three debut Luxury styles through our Stockholm team.

New Balance 247

9.00 / Andy / Opening the Stockholm store / New Balance 247 Luxe MRL247BE

12.30 / Sebastian / Folkungagatan Grill / New Balance 247 Luxe MRL247TA

19.30 / Hektor / Medborgarplatsen Subway / New Balance 247 Luxe MRL247BL