The Italian brand Diadora was founded by Marcello Danieli in 1948 and is a true southern European high-quality footwear company and still can call itself a family business. After starting in the hiking and skiing-boot business Diadora takes a turn in the 70s, engaging in the rising sports movement in Italy, ending up sponsoring sportsmen and becoming a household name between the 70s - 90s focusing on football, tennis and the Formula One. Now, Diadora is still a big supplier of football shoes and has created all-time classics like the N9000 and V7000 as well as sports apparel. So always keep an eye out here at SNS for the technical advanced clothing and sneakers from Italy.