adidas Originals ”Brewery Pack”, a SMU pack from Sneakersnstuff, takes inspiration from the old brewery we have across the street from our store in Stockholm. Back in the 19th century, our entire block used to be a huge brewing company where you would find giant copper kettles, farmers bringing in malt and hops and of course bottles and bottles of beer.
Today there is no room for major brewing companies in the middle of the city, but we teamed up with the only brewing company that can be found in Södermalm today. Stockholm Brewing Co. was founded five years ago. A brewery that brings it back to the core by using organically grown ingredients and brewing the traditional way to enhance the flavor and character of the beer. And yes, of course we went ahead and produced our very own beer to match the adidas Originals ”Brewery Pack”.