Nike has a long history as a running shoe company, with its founders both involved in the track & field program at the University of Oregon. After leaving the distributions business and focusing on their own brand, Nike began designer running sneakers and birthed its first model, the Waffle Trainer 1974. Later on, in 1987 Nike Running introduced the Nike Air Max line, which is undoubtedly one of the most iconic Sportswear lines in history. With better technology and production Nike evolved the running sector into a big sub-brand including models e.g. the Nike Flyknit Trainer or the Air Max 270.