Champion was founded in Rochester, State of New York in 1919 by the Feinbloom brothers. Champion has since that day brought authentic innovations such as the first hooded fleece sweatshirt and continues to be dedicated to the true traditional values of sport. Champion is one of the most popular American sportswear companies, strengthening their success during the ´90s when they became the official outfitter of the NBA during one of the best times in sports ever. Today, Champion is as strong as ever, producing sweatshirts, t-shirts, sweatpants and shorts with the iconic “C” logo.