Italian powerhouse Diesel was founded back in 1978 by Renzo Rosso; the iconic brand is known for its well-constructed denim wear. Featuring a vintage aesthetic with distressed detailing, Diesel’s denim wear took the fashion industry by storm, standing out from anything else on the market. Fast forward to 2023, Diesel has now hired Glenn Martens as the brand's new creative director. Having worked together in 2018, Rozzo saw Martens as the man to take the brand forward due to his interest and commitment to the brand’s history, combined with his innovative vision.