BEAMS PLUS was established in 1999 as a sub-brand to the Harajuku retailer Beams. The Japanese label nods to American style with workwear, military, sportswear, and classic fabrics, offering a premium approach with Japanese focus and clarity. Crafting supreme menswear that pays homage to this iconic American aesthetic from the ‘40s to ‘60s, Beams Plus puts its design ethos on a timeless piler executed with precision to create the future of casual looks.