New Balance Grey Day

New Balance "Grey Day" celebrates the Boston-based brand’s iconic grey color. Every year New Balance pays homage to its sneaker history, all dating back to the use of grey in its footwear designs. Initially introduced in the 1980s as part of their retro running sneaker series, the subtle but outstanding look became popular and made them a must-have for runners and fans of comfortable shoes alike. The signature colorway is seen on many releases, but typically for Grey Day, New Balance releases limited edition sneakers and packs featuring the iconic grey colorway, along with other special merchandise and collaborations with retailers and designers.