Converse Chuck Taylor 70

The story of the Chuck Taylor 70 is the story of an icon. Back in 1917, just a few years after the Converse Rubber Shoe Company was founded and shoes had not much to do with leisure sneakers as we know it now, Converse introduced a non-skidding basketball shoe, which was shortly after renamed to “All Star”. Chuck Taylor was hired by Converse in 1921 as a salesman, and was instrumental in spreading the Converse brand and the game of basketball in the U.S. Through the clinics and demonstrations he put on, Taylor became so closely associated with Converse and basketball that it made sense to add his name to the shoe. Chuck Taylor’s name was added to the All Star in 1934. Born into practicality, the canvas silhouette (which has admittedly seen pretty much every fabric that is out there) has left the hardwood and transitioned to be a cultural statement – simply an icon.
The story of the Chuck Taylor 70 is the story of an icon. Back in 1917, just a few years after the Converse Rubber Shoe Company was founded and shoes had not much to do with leisure sneakers as we know it now, Converse introduced a non-skidding basketball shoe, which was shortly after renamed to “All Star”. Chuck Taylor was hired by Converse in 1921 as a salesman, and was instrumental in spreading the Converse brand and the game of basketball in the U.S.

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