Founded in 2000 by Frans Truelsen, Copenhagen-based GANNI was originally created as a cashmere apparel brand. In 2009 husband and wife duo Ditte Reffstrup and Nicolaj Reffstrup took over as the label’s creative director and CEO. Since then, GANNI has become prominent in the fashion industry, providing high-end clothing ranges with affordable prices featuring fun, innovative designs on ready-to-wear pieces.