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 ‬Matchplay - Viktor Tell

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Matchplay - Viktor Tell

Your Story

Creative Director of Happy Socks, Viktor Tell, teams up with adidas Originals to create his own fun version of the Matchplay. From the outside the silhouette looks  low key with its mostly white canvas upper, but it's the small glimpses of detail on the heel tab, ankle padding and inside the shoe that tell both the Olympic and Happy Socks stories.

The Stockholm native took inspiration from a Swedish air pistol champion, and this is achieved along the 3-stripes with bullet hole inspired dots. On one of the sockliners is a Trefoil target marked LUFTPISTOL (air pistol) and the other features a lid for bullets. The ankle padding and underside of the tongue feature more brightly coloured dots that make it characteristically Happy Socks.

Coming with a gregarious pair of socks and lace pack, the internal execution juxtaposes the downplayed Matchplay, giving some instant energy. An illustrated Viktor Tell appears on the inside of the tongue's fabric loop tag.

Article number: G61744

adidas Unisex Size Chart
US UK EUR JP (CM)
3.5 3 35 ⅓ 21.5
4 3.5 36 22
4.5 4 36 ⅔ 22.5
5 4.5 37 ⅓ 23
5.5 5 38 23.5
6 5.5 38 ⅔ 24
6.5 6 39 ⅓ 24.5
7 6.5 40 25
7.5 7 40 ⅔ 25.5
8 7.5 41 ⅓ 26
8.5 8 42 26.5
9 8.5 42 ⅔ 27
9.5 9 43 ⅓ 27.5
10 9.5 44 28
10.5 10 44 ⅔ 28.5
11 10.5 45 ⅓ 29
11.5 11 46 29.5
12 11.5 46 ⅔ 30
12.5 12 47 ⅓ 30.5
13 12.5 48 31
13.5 13 48 ⅓ 31.5
14 13.5 49 ⅓ 32
15 14.5 50 33

 

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Video

Interview with Viktor Tell

Recorded and edited by
Erik Jonsson & Johan Undén

Music by
Ultracity (Rollerboys Recordings)

We visited Viktor Tell (creative director at Happy Socks) at his office to talk about his shoe that he designed for the adidas Consortium Your Story project. See what he has to say about the inspiration and design of his version of the adidas Match Play.

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