adidas DAY ONE AW-16

adidas DAY ONE AW—16

For Autumn/Winter 2016, adidas introduces Day One, a premium capsule collection that will explore, elevate, and celebrate a new facet of the adidas DNA. Informed and considered, Day One resides at the intersection of sports and leisure, placing adidas’ performance expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude, innovation, and confidence. The debut range zooms in on running and outdoor, two categories that have been central to the innovations-driven German sportswear label for decades.

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