PUMA by Hussein Chalayan explores the velocity of wind and flight for Spring/Summer 2012. Inspired by sailing and kite flying, the collection demonstrates how industrial details and dynamics can transform traditional outerwear. The footwear design is distinct, clean, and methodical, capturing the interplay of sport, motion, and speed through lightweight materials and minimalist yet supportive constructions. Mandarin reds, grey violets, and rusts take the collection to a distinct height, designed for summer months and reflecting on the rapidity of everyday life.
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