The Sneakersnstuff x Reebok Pump Fury ”Popsicle” is Sneakersnstuff’s tribute to the Swedish summertime. As a Swede, this is pretty much what you live for. After months of almost complete darkness, Sweden is now filled with light. And in some parts of Sweden, during a few weeks, the sun never sets at all. And just as it can get really cold during the winter time, it will get nice and warm during the summer. And when it is warm outside, you need ice cream. And there is nothing that will cool you down like a nice ice pop.
Ice pops can come in many different shapes and variations. Back in the 80s, we had a classic ice pop called X-15 here in Sweden. It had three different flavors of fruit all in one ice pop. And as we grew up during that era it has stuck in our mind even though it is now longer available. So, in order to celebrate the Swedish summer we took the colors from that classic X-15 ice pop, and put it on the classic Reebok Pump Fury (aka Insta Pump Fury) from 1996 (although the original Insta Pump Fury came out in 1994, this upper was first released in 1996) to make that perfect 80s vs 90s clash.
The Sneakersnstuff x Reebok Pump Fury ”Popsicle” will be released on July 31st both instore and online at Sneakersnstuff.com and of course at selected Certified Network partners such as Packer Shoes, Hanon Shop, Solebox, Colette, Mita Sneakers, Foot patrol, Burn Rubber, Atmos, Highs & Lows, Vault, Livestock, BTNC, Limited Edition, Bodega, Crooked Tongues, Kasina and Shoe Gallery.