What is the best way to mark the start of something new? What do you do when something has become too messy and too loud? Tabula Rasa is Latin for “clean slate”. To start fresh. In 2010 adidas Consortium was all of a sudden on a level where a fresh start was just was what needed. adidas Consortium Tabula Rasa Pack marks the start of a new era for adidas Consortium.
There was no “lifestyle” segment from brands like adidas and Nike when we opened Sneakersnstuff. In the 90’s there where sneakers for various sorts of sports and that was that. On top of that adidas have the world devided in different markets. Each market makes their selection from the total global collection to get the most relevant collection for their regions. We are placed under adidas Nordics who decides what will be available for the stores in Sweden, Denmark, Finland and Norway. Back in 1999 we went to New York to find styles and colors that we couldn’t find in Sweden.
Sometime around early 2000 we were invited to London for something called adidas Friends of the Family. There we were shown a bunch of styles and colorways that adidas global had picked out from the global selection but that weren’t picked by adidas Nordics. And the stores that were invited was those who adidas thought were the most important stores for their newly created division adidas Originals. Since we were the only store from Sweden we were now able to get a bunch of shoes that were unique for our market.
That was the beginning of adidas Consortium. With time Friends of the family grew bigger and after a while adidas felt that it had gotten too big. They wanted to re-make the concept a bit and instead design specific series of shoes with the Friends of the Family stores in mind. adidas Consortium was launched with the now classic Superstar 35th anniversary. That was followed by adidas Adicolor and so on.
Sneakersnstuff has so far been honored to take a creative part of a number of adidas Consortium projects. adidas aZX Project in 2008, adidas 3Way Project in 2009 and adidas City Series in 2010.
But as adidas Consortium grew the tempo increased and really good releases was mixed with not so great release. And in the meantime collections like Originals by Originals with characters like Jeremy Scott and Kazuki. adidas Consortium had lost some of its star quality and it had become hard to define what gap in the market the concept was supposed to fill. adidas decided to rest Consortium for an uncertain future.
That’s where the work on a new concept for bringing back adidas Consortium on a worthy level begun. The design team led by Daniel Bauer and Christian Otto liked the idea of Tabula Rasa. Instead of trying to do something even crazier, adidas wanted to focus on the products instead. And the best way to do that is to remove all the noise. By digging in the amazing adidas archive in Scheinfeld (that is now being moved to their headquarters in Herzogenaurach) 5 styles were picked out. Some of them had already been re-released, but adidas were not happy with the finish and decided to remake them from scratch.
We are very happy to have adidas Consortium back. The Shoes look absolutely amazing! Check out the videos we made in Herzogenaurach, where Otto and Daniel will tell you about each model and the design process behind them.